Original independent concept study · Fictional brief
The brief
Create a welcoming identity for an imagined café where conversations and coffee share the same space.
Visual decisions
The stacked wordmark gives equal weight to both words. A simple table motif sits beneath the name, while warm block colours and an oval frame hold the composition together.
Application and scope
The study shows visual relationships rather than a real café, location or customer commission.
For a real project, the final source material, deliverable formats, review responsibilities and usage rights would be defined in the brief. The visible study shows one bounded visual direction rather than a promise of commercial performance.