Identity foundations
A wordmark or symbol, colour direction and typographic relationships give the visual system a clear starting point. An early brief should distinguish the name, audience, positioning and intended applications.
Brand identity design
Design scope
Brand identity design for names, messages and visual systems that belong together.
Application design
A visual identity becomes useful through real formats: a cover, card, label, presentation or digital asset. The layout should be designed around the content and production constraints of each application.
Identity guidance
A concise visual guide explains spacing, colour combinations and type hierarchy. Its purpose is to make everyday decisions more consistent, with practical examples rather than a large collection of decorative rules.
Start with the right ingredients
The name, intended audience, essential message and the applications you need are useful starting points. Existing brand material and permission to use it belong in the brief. Scope, files, usage rights, timing and fees are agreed separately.