Independent concept study / Fictional brief
A fictional skincare identity built around balance and an open circular mark.
The brief calls for a calm identity for a fictional daily-care range. The visual needs to feel composed at label size as well as across a large poster.
A broken circle leaves an intentional pause. Soft pink, a deep berry accent and restrained typography establish a small, repeatable system.
The concept demonstrates mark, colour and a label composition. Product claims, ingredient copy, packaging compliance and commercial launch are outside this fictional brief.
For a real project, the final source material, deliverable formats, review responsibilities and usage rights would be defined in the brief. The visible study shows one bounded visual direction rather than a promise of commercial performance.
Discuss a related project